Outsourcing Your Doomscrolling with Noscroll — Apr 24, 2026

Imagine a world where you can outsource your doomscrolling habit. That's exactly what Noscroll, a new AI-powered bot, promises to do. Launched in April 2026, this innovative startup aims to help people escape the negativity often found on social platforms like X, formerly known as Twitter, while still staying informed about important news and events. Let's dive into the specifics of how Noscroll works, its origins, and what its future might hold.

Behind Noscroll's creation is Nadav Hollander, well-known for his role as the former CTO at OpenSea, a prominent NFT marketplace. He sold his decentralized finance startup to OpenSea back in 2022, setting the stage for his next venture. During a break after leaving OpenSea, Hollander found himself increasingly frustrated with the toxic culture on X, even though he appreciated the platform's ability to provide entertaining and informative content. He likened the experience to consuming fast food: enjoyable in the moment but leaving a negative aftertaste. This personal dilemma inspired Hollander to create Noscroll, a tool that would allow users to enjoy the benefits of social media without the downsides.

Activated by a simple text to Noscroll's AI agent, users can begin a relationship with the bot. By sending a message to (415) 718-4828, users receive a link to connect their X accounts to the service. This connection provides Noscroll with access to their preferences, including liked posts, bookmarks, and followed accounts. Once connected, the bot utilizes a combination of off-the-shelf AI models and proprietary infrastructure to curate a personalized news digest. Users have the flexibility to specify the type of content they wish to receive and the frequency of updates, tailoring the service to their needs.

Noscroll doesn't just limit its information gathering to X. It pulls data from a wide array of sources, including news sites, blogs, Reddit, Hacker News, Substack, and more. If a user wants to ensure that Noscroll checks a specific source, they can recommend it directly. This extensive reach allows Noscroll to provide comprehensive news digests, each accompanied by a brief AI-generated summary. Users interested in more details can click the links provided to read the full articles in their browsers. Additionally, the bot is equipped to notify users promptly in cases of breaking news, ensuring they don't miss critical updates.

The service currently costs $9.99 per month, but Noscroll offers a free sample digest and a seven-day trial period for potential users to test its functionality. Hollander mentions the possibility of experimenting with variable pricing in the future, indicating a flexible approach to the market's needs.

Noscroll's utility extends beyond the tech industry, as users from various fields find creative ways to employ the bot. Hollander was pleasantly surprised to discover people using Noscroll to stay informed about niche topics like anime industry news and local restaurant openings in Kyoto. Professionals who need to remain highly informed and online—such as journalists following local politics or events—also benefit significantly from the service. The bot effectively acts as a digital deputy, curating content on users' specific interests or professional beats.

The startup has already attracted investor interest, a testament to its potential in addressing a widespread issue. Hollander, alongside his friend and collaborator known only by the username @z0age on X, has yet to decide on the direction they will take with this attention. For those interested in trying Noscroll, the service is accessible via their website, Noscroll.com, where users can click on "Text your agent" to begin the process.

The rapid adoption of Noscroll underscores the growing demand for tools that help manage the overwhelming flow of information on the internet. Doomscrolling, the term used to describe the compulsion to continue browsing negative online content, has become a widespread issue, especially during periods of global uncertainty. By addressing this habit, Noscroll not only offers a practical solution but also highlights the potential for AI applications in enhancing digital well-being.

Nadav Hollander's background provides some insight into the innovative spirit driving Noscroll. As a key figure in the NFT world, he has demonstrated a capacity to identify emerging trends and address them with technology. His experience in the decentralized finance and NFT sectors likely contributed to his understanding of the complexities and potential of AI-driven solutions.

Noscroll's ability to cater to such a diverse array of interests and needs is powered by its AI models, which are tailored with specific prompts to give the bot a unique voice and communication style. This customization allows for a more personal user experience, as the AI not only delivers content but also engages in natural language conversations. Users can interact with the bot, asking questions and discussing the news it provides, much like they would with a human assistant.

Moreover, Noscroll's adaptability makes it a valuable tool for a variety of applications. Whether users are interested in keeping up with the latest headlines, following celebrity gossip, or tracking professional developments, Noscroll offers a streamlined way to engage with content that matters to them. This versatility is a key component of its appeal, as it allows individuals to tailor the service precisely to their requirements.

One of the intriguing aspects of Noscroll is its potential to evolve alongside its users. As people continue to interact with the bot, it learns from their preferences, refining the content it delivers. This learning process not only enhances the user experience but also represents an example of how AI can be utilized to create customized solutions that improve over time.

The implications of Noscroll's rapid adoption are significant. In a world where information overload is a common concern, tools like Noscroll offer a means to regain control over the digital experience. By filtering out the noise and focusing on what users truly care about, Noscroll addresses a fundamental challenge of the digital age—how to manage the vast amounts of data available without becoming overwhelmed.

Noscroll's emergence comes at a time when AI technology is increasingly integrated into everyday life. Its application in managing doomscrolling habits demonstrates how AI can be leveraged to address specific behavioral challenges, providing a glimpse into the future of personalized digital assistance. As AI continues to advance, it is likely that similar solutions will emerge, each addressing different aspects of the digital experience.

In summary, Noscroll represents a forward-thinking approach to tackling the issue of doomscrolling. By offering a service that curates content based on user preferences, it provides a way to stay informed without succumbing to the negativity often associated with social media. Nadav Hollander's vision for the startup, coupled with its innovative use of AI technology, positions Noscroll as a promising player in the realm of digital well-being solutions. As it continues to evolve and attract interest, it will be fascinating to see how Noscroll impacts its users' online experiences and the broader digital landscape.